12.3″ 1920×720 850nits 74%NTSC LVDS Automotive Industrial Module 1500:1

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Key Specs

Model P/N

 HS123JPW3-D10

Size

12.3″

Resolution

1920×720

Brightness

850 (Typ.)(cd/m²)

Viewing Angle

85°/85°/85°/85°

Connector Type

LVDS(50 Pins)

Operating Temp

-30 ~
85 °C

Overall(mm)

311(W)×
126.4(H)×
26.5(D)
Upgrade Options (OEM/ODM)

huisoar

 HS123JPW3-D10

General Features

Brand

huisoar

Panel Size (inch)

12.3"

Model P/N

 HS123JPW3-D10

Resolution

1920×720

Brightness (nits)

850 cd/m² (Typ.)

Viewing Angle

85°/85°/85°/85°

Contrast Ratio

1500:1

Response Time

12

Overall (mm)

311(W)×
126.4(H) ×
26.5(D) mm

Active Area (mm)

292.032 × 109.512(H×V)

Refresh Rate

60Hz

Display Colors

16.7M

Panel Type

Connector Type

LVDS(50 Pins)

Surface Treatment

Not Specified(Industry Standard Anti-glare Coating)

Operating Temp

-30 ~
85 °C

Touchscreen Type

Not Specified

Storage Temp

-40-90

Work Mode

Not Specified

Pixel Format

Not Specified

Input Voltage (V)

Not Specified(Industry Standard for Automotive: 12V)

Weight (g)

1000 g(Typ./Max.)

Designed For

Car Navigation, Industrial Control Screen

The 12.3″ 1920×720 850nits 74%NTSC LVDS Automotive Industrial Module is a high-performance, dual-scenario display solution engineered for automotive and industrial applications, combining 850nits high brightness, 74% NTSC wide color gamut, 1500:1 high contrast ratio, LVDS professional interface, integrated driver PCB, and Android system compatibility to deliver exceptional visual performance and user experience. Tailored for car navigation and industrial control screens—where display clarity, color accuracy, environmental adaptability, and system integration are critical—it stands out with its wide operating temperature range (-30℃~85℃), ISO9001-2008/TS16949 certifications, and OEM mass production support, making it a top choice for automotive electronics manufacturers, industrial equipment integrators, and navigation system providers worldwide.

Core Optical Performance for Automotive & Industrial Scenarios

Equipped with a 12.3-inch TFT LCD panel (normally black) and 1920×720 WXGA resolution, this module ensures crisp, detailed visual output for automotive navigation maps, industrial control data, and operational interfaces—ideal for car navigation systems and industrial control cabinets. The 16:6 aspect ratio optimizes display space for wide-format navigation content and industrial process charts, while the 16.7M color depth paired with 74% NTSC color gamut delivers vivid, accurate color reproduction, enhancing the visibility of critical information such as navigation routes and industrial parameters.

The 850nits high brightness ensures clear visibility in extreme lighting conditions—from direct sunlight during daytime driving to bright industrial workshops—eliminating glare and outperforming standard automotive displays (500-600nits). The 1500:1 high contrast ratio enhances image depth and detail, making it suitable for displaying complex industrial control interfaces and high-definition navigation graphics even in low-light environments. The 85° full wide viewing angle guarantees consistent image clarity from all positions, a key advantage for vehicle passengers viewing navigation and multi-user industrial workstations.

The LVDS interface (50 pins) enables stable, high-speed data transmission, reducing signal interference and ensuring compatibility with modern automotive and industrial electronic systems. The integrated driver PCB simplifies integration with Android-based systems, reducing development time and costs for manufacturers, while the precise active area (292.032×109.512mm) and outline dimensions (311×126.4×26.5mm) facilitate seamless installation in car dashboards and industrial control enclosures.

Structural Reliability & Dual-Environment Adaptability

Built with a robust TFT LCD structure and automotive-industrial grade materials, the module offers excellent durability and stability. The wide operating temperature range of -30℃ to 85℃ and storage temperature range of -40℃ to 90℃ ensure reliable performance in extreme climates—from freezing cold winters to scorching summer afternoons, as well as harsh industrial environments with temperature fluctuations and mechanical vibrations.

The module complies with strict quality standards, certified by ISO9001-2008, TS16949 (automotive quality management system), CCC, CE, RoHS, and FCC. The manufacturer (Shenzhen Dongxingqiang Technology Co., Ltd.) operates a 5000㎡ production facility with a hundred-level dust-free workshop and anti-static operation environment, supporting a monthly production capacity of 1000K units, ensuring stable supply for large-scale OEM projects. The company’s long-term strategic cooperation with BOE, Qunzhuang, Tianma, Hehui, and HIMAX further validates product quality and reliability across automotive and industrial fields.

Customization & Procurement Advantages

A key highlight of this module is its comprehensive customization capabilities and OEM mass production support. Customers can customize logo, packaging, and graphics with a minimum order of 1000 pieces, and the supplier accommodates tailored requirements for specific automotive models or industrial equipment designs. The flexible OEM service allows for deep integration with customer systems, making it suitable for branded automotive navigation solutions and specialized industrial control devices.

For procurement teams, the tiered pricing structure offers cost advantages for bulk orders: 1-499 pieces at SG$120.89, 500-999 pieces at SG$114.38, 1000-4999 pieces at SG$107.88, and ≥5000 pieces at SG$101.37 (sample price: SG$120.89). Lead times are clear, with 1-10 pieces delivered in 25 days, 11-100 pieces in 30 days, 101-1000 pieces in 31 days, and larger orders negotiable. Shipping includes free delivery capped at SG$25, with guaranteed delivery between 08 Apr – 13 Apr and a 10% delay compensation if not delivered on schedule.

Typical Application Scenarios

This 12.3-inch TFT module excels in dual core scenarios: automotive navigation systems and industrial control screens. Its 850nits high brightness, 74% color gamut, and Android compatibility make it suitable for car manufacturers, automotive electronics suppliers, and industrial equipment producers. It can be integrated into car dashboards for navigation and infotainment, as well as industrial control cabinets for real-time data monitoring and operation.

Beyond traditional applications, the module can be extended to smart car terminals, ruggedized industrial portable devices, and vehicle-mounted monitoring systems—leveraging its automotive-industrial dual adaptation, high brightness, and stable performance. The LVDS interface and wide temperature range ensure compatibility with diverse electronic systems, while the integrated driver PCB enhances integration convenience for Android-based projects.

The 12.3″ 1920×720 850nits 74%NTSC LVDS Automotive Industrial Module combines high brightness, wide color gamut, and dual-scenario adaptability to meet the core needs of modern automotive and industrial applications. Its 850nits sunlight-readable brightness, 74% NTSC color accuracy, LVDS stable interface, and OEM support make it a standout solution for global automotive electronics manufacturers, industrial integrators, and navigation system providers. Contact the supplier to discuss customization options, bulk pricing, or sample orders tailored to your specific project requirements.

Application Scenarios

FAQ

What is the minimum order quantity for custom display modules with specific connector types like 30-pin LVDS?

For custom display modules with specific connector types like 30-pin LVDS, the minimum order quantity (MOQ) typically starts at 100–500 pieces for standard customizations, depending on the complexity and volume. For this specific model (HS123JPW3-D10), the MOQ is not explicitly stated in the provided product information. As a general industry practice for automotive-grade modules, MOQ can be negotiated based on project requirements. We recommend contacting Huisoar directly to confirm the exact MOQ for custom connector configurations.

What are the packaging options for shipping displays to prevent damage during transit?

Packaging options for shipping displays to prevent damage during transit typically include anti-static bags, foam cushioning, and corrugated cardboard boxes designed to absorb shock and vibration. For automotive-grade modules like the HS123JPW3-D10, standard packaging often involves individual trays or vacuum-sealed packaging to protect against moisture and electrostatic discharge. The exact packaging details for this model are not specified in the provided information, but as a general guideline, displays are shipped in robust, industry-standard packaging that meets ISTA or similar transit test standards. For specific packaging requirements, please confirm with the supplier.

What is your MOQ and sample policy for this model?

The MOQ and sample policy for this model (HS123JPW3-D10) are not explicitly stated in the provided product information. For automotive and industrial display modules, typical MOQ ranges from 100 to 500 pieces for standard configurations, with sample availability often offered at a cost (e.g., $50–$200 per piece) and lead time of 1–2 weeks. Samples are usually provided for evaluation and qualification before mass production. We recommend contacting Huisoar directly to obtain the exact MOQ and sample terms for this specific model.

What is the supply chain stability for key components like panels from Tianma or BOE, and do you have backup suppliers?

Supply chain stability for key components like panels from Tianma or BOE is generally robust for established manufacturers like Huisoar, which holds ISO9001-2008 and TS16949 certifications. The provided product information does not specify the panel supplier for the HS123JPW3-D10 or mention backup suppliers. As a standard practice for automotive-grade modules, manufacturers often qualify multiple panel sources to ensure continuity. For specific details on the panel source and backup supplier arrangements for this model, please confirm with Huisoar directly.

What interface options are available (e.g., LVDS, eDP, MIPI) for your panels?

The interface options available for this panel (HS123JPW3-D10) are specified as LVDS with 50 pins. The provided product information does not list other interface options such as eDP or MIPI for this specific model. For automotive and industrial displays, LVDS is a common interface due to its robustness and long-distance transmission capability. If you require alternative interfaces like eDP or MIPI, custom configurations may be possible, but this should be confirmed with the supplier. For other models in Huisoar's portfolio, interface options may vary.

What are the power consumption specifications for your LCD modules?

The power consumption specifications for this LCD module (HS123JPW3-D10) are not provided in the product information. For a 12.3-inch automotive display with 850 nits brightness and LVDS interface, typical power consumption ranges from 8 to 15 watts, depending on backlight design and driver efficiency. The exact power consumption for this model should be confirmed with the supplier, as it is critical for system thermal management and battery life in automotive applications. We recommend requesting the datasheet for precise electrical characteristics.

Can you provide samples of your high-brightness (≥1000 nits) displays for evaluation, and what are the terms and costs?

The provided product information does not mention sample availability for high-brightness displays (≥1000 nits) or specific terms and costs for this model (HS123JPW3-D10). For displays with brightness ≥1000 nits, samples are typically offered at a cost (e.g., $100–$500 per piece) with a lead time of 2–4 weeks, subject to stock availability. As a general practice, sample requests require a non-disclosure agreement (NDA) and may involve a sample fee that is refundable upon mass production orders. For exact terms, please contact Huisoar directly.

What is the typical lead time and production capacity?

The typical lead time and production capacity for this model (HS123JPW3-D10) are not specified in the provided product information. For automotive-grade display modules, standard lead times range from 4 to 8 weeks for initial orders, with production capacity varying based on factory load and component availability. Huisoar's ISO9001-2008 and TS16949 certifications suggest a structured manufacturing process. For exact lead time and capacity figures, we recommend contacting the supplier with your projected volume requirements.

What are the key differences between Tianma, BOE, Innolux, and AUO panels in terms of reliability for industrial use?

The provided product information does not compare panels from Tianma, BOE, Innolux, and AUO. For industrial use, key reliability differences typically include: Tianma panels are known for wide temperature ranges and robust mechanical design; BOE offers high brightness and good color uniformity; Innolux provides cost-effective solutions with decent reliability; AUO is recognized for high contrast and long lifespan. The HS123JPW3-D10 is manufactured by Huisoar, and the panel source is not disclosed. For specific reliability data, request the supplier's qualification test report.

What touch technologies do you support (resistive, capacitive, in-cell) and which do you recommend for high-brightness medical equipment displays?

The provided product information does not specify touch technologies supported for this model (HS123JPW3-D10). For high-brightness medical equipment displays, capacitive touch is generally recommended due to its durability, multi-touch capability, and optical clarity. Resistive touch is cost-effective but less durable. In-cell touch offers slim design but may have higher cost. For this specific module, touch is not specified, so it may be available as a custom option. We recommend confirming touch technology support and suitability for medical applications with Huisoar.

Need a custom solution or samples?

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