27 Inch Advertising LCD Module Controller Kit for Digital Signage

Product Gallery
Key Specs

Model P/N

HS2660H-V661

Size

27″

Resolution

1920×1080

Brightness

1000 (Typ.)(cd/m²)

Viewing Angle

89/89/89/89 (Typ.), CR>20

Connector Type

30-pin parallel LVDS, 2-channel, 8-bit

Operating Temp

0 ~
50 °C

Overall(mm)

611.5(W)×
355.8(H)×
14(D)
Upgrade Options (OEM/ODM)

huisoar

HS2660H-V661

General Features

Brand

huisoar

Panel Size (inch)

27"

Model P/N

HS2660H-V661

Resolution

1920×1080

Brightness (nits)

1000 cd/m² (Typ.)

Viewing Angle

89/89/89/89 (Typ.), CR>20

Contrast Ratio

3000:1 (Typ.)

Response Time

N/A

Overall (mm)

611.5(W)×
355.8(H) ×
14(D) mm

Active Area (mm)

597.888 × 336.312 mm

Refresh Rate

60Hz

Display Colors

16.7M

Panel Type

tft-lcd, lcm

Connector Type

30-pin parallel LVDS, 2-channel, 8-bit

Operating Temp

0 ~
50 °C

Touchscreen Type

No touch

Storage Temp

−20°C to +70°C

Work Mode

N/A

Input Voltage (V)

5.0 V typical panel logic input

Weight (g)

1000 g(Typ./Max.)

Included Accessories

Controller board, LCD panel, LED driver, LVDS cable and wired keypad

Operating Environment

Bright indoor, window-facing and sheltered commercial equipment after qualification g(Typ./Max.)

Designed For

Advertising displays, bright digital signage and sheltered commercial installations after system qualification

27 Inch Advertising LCD Module Controller Kit for Digital Signage

A 1000 cd/m² Full HD TN panel is paired with matched LVDS control hardware for bright commercial signage integration.

Product Summary

The 27 Inch Advertising LCD Module Controller Kit is a panel-and-electronics package for commercial signage, high-ambient-light information displays, window-facing systems and custom monitor equipment. It combines a 27-inch 1920 × 1080 TFT-LCD panel, 1000 cd/m² typical luminance, a 30-pin dual-channel LVDS connection, a compact controller, a separate LED driver, an LVDS cable and a wired OSD keypad.

The active image area measures 597.888 × 336.312 mm, while the panel outline is 611.5 × 355.8 × 14 mm. The package supplies the main display and control components, but it is not a finished outdoor monitor. Enclosure construction, front protection, mounting, cooling, sealing and the system power supply remain part of the equipment design.

Key Specifications

ParameterValue
Display size27 inches
Resolution1920 × 1080 pixels
Panel technologyTN TFT-LCD, Normally White, Transmissive
Luminance1000 cd/m² typical
Contrast ratio3000:1 typical
Viewing-angle values89/89/89/89° typical
Active area597.888 × 336.312 mm
Panel outline611.5 × 355.8 × 14 mm
Panel interface30-pin parallel LVDS, 2-channel, 8-bit
Panel logic input5.0 V typical
Controller size74 × 53 × 12 mm
Controller power12 V DC, more than 5 A
Standby referenceBelow 1 W without an input signal
BacklightWLED with a separate LED driver
Audio connectionSpeaker output through a 4-pin PH1.25 connector
Included componentsPanel, controller, LED driver, LVDS cable and wired keypad
TouchNo touch panel confirmed
EnclosureNot included

1000 cd/m² Display Performance

High-Ambient-Light Use

The 1000 cd/m² typical panel rating provides more optical output than a conventional indoor monitor panel and gives system designers a stronger starting point for bright commercial spaces. Appropriate uses include storefront information, sheltered kiosks, concourse displays, menu screens and advertising equipment positioned near windows.

Final readability depends on more than the panel rating. Front-window transmission, surface reflections, display orientation, content contrast, ambient illumination and internal temperature all affect the image seen by the viewer. Qualification should therefore use the intended protective front, cabinet and installation position rather than an uncovered panel on a test bench.

TN Optical Characteristics

The panel uses TN, Normally White, Transmissive operation with a 3000:1 typical contrast ratio. Its listed viewing-angle values are 89/89/89/89° typical, although the associated contrast criterion must be confirmed against the approved panel document.

Full HD resolution supports standard signage artwork, video, menus, product graphics and information layouts. Native 1920 × 1080 output should be used to avoid unnecessary scaling and to preserve text edges and graphic proportions.

27 Inch Advertising LCD Module Controller Kit Integration

30-Pin LVDS and Firmware Matching

The controller sends the display signal to the panel through a 30-pin, dual-channel, 8-bit LVDS connection. Matching pin count and resolution are not sufficient for compatibility. The approved configuration must also align in timing, channel mapping, bit assignment, voltage, cable orientation, backlight control and controller firmware.

The controller appears under two related references: VS-TY2660H-V661 and VS-TY2660H-661. Before production, confirm the physical board label, revision, firmware and exact cable supplied with the sample. The populated host-video connectors must also be verified from the selected board rather than inferred from the controller family name.

Separate 5.0 V and 12 V Power Domains

The LCD panel logic uses a 5.0 V typical input. The controller-board assembly requires a 12 V DC supply rated above 5 A. These are separate electrical domains.

Do not apply the controller input directly to the panel logic connection. Before first power-up, verify jumper positions, cable orientation, panel-voltage selection, LED-driver wiring, backlight enable, brightness control, grounding and the current capability of the external power supply.

OSD, Speaker and Standby Functions

The supplied keypad supports on-screen controls for brightness, contrast, automatic adjustment and interface language. A speaker output is provided through a 4-pin PH1.25 connector. Speaker impedance, amplifier capability, cable and speakers should be confirmed for the exact controller revision.

The controller is listed with standby consumption below 1 W when no input signal is present. This value should be validated with the production board, power supply and firmware because system-level consumption can vary with attached accessories.

Mechanical and Enclosure Planning

Panel and Controller Clearances

Use the 597.888 × 336.312 mm active area to determine the visible opening. The 611.5 × 355.8 × 14 mm panel dimensions control the supporting frame, rear depth, edge clearance and cable access. The 74 × 53 × 12 mm controller requires additional space around its connectors, keypad header, speaker output, power input and LVDS cable.

The panel should be supported across the intended mounting points without concentrated pressure on the LCD cell. Cables require strain relief, and exposed boards need insulation from metalwork. Maintenance access should allow the controller, LED driver and cables to be replaced without bending the panel.

Outdoor Protection Is a System Requirement

The package does not include a weatherproof enclosure, protective glass, environmental gasket or certified sealing structure. No IP rating, UV grade, condensation-control method, operating-temperature range or vandal-resistance grade is established for the standard kit.

Outdoor-facing equipment therefore requires a qualified cabinet, front window, thermal path and environmental design. Even sheltered installations should be tested for solar loading, internal heat accumulation, reflection and moisture risk.

Applications and Selection Boundaries

This 27 Inch Advertising LCD Module Controller Kit is suitable for custom digital signage, commercial information displays, high-ambient-light menus, window-facing promotions, sheltered kiosks and embedded advertising equipment after electrical, optical and mechanical qualification.

It is not a finished monitor with a cabinet, stand, front glass, touch system, speakers, power adapter or weather sealing. Do not specify it as waterproof, automotive-grade, medical-certified or suitable for direct environmental exposure without separate finished-system evidence.

Configuration and Customization

Project evaluation may cover controller firmware, populated video-input connectors, LVDS cable definition, backlight control, speaker integration, cover glass, anti-glare or anti-reflective treatment, optical bonding, touch-panel development, enclosure adaptation, mounting, cooling, sealing, branding and packaging.

Custom configurations are generally reviewed from 500 pieces, subject to tooling requirements, material availability and the requested specification. Sample and standard-kit quantities are confirmed separately.

Procurement Checklist

Confirm the following before sample or production approval:

  • Assigned model HS2660H-V661 and supplier panel identity
  • Physical controller label and board revision
  • Native 1920 × 1080 timing
  • Complete 30-pin dual-channel 8-bit LVDS assignment
  • Cable connector orientation and contact direction
  • 5.0 V panel logic setting
  • 12 V DC controller supply rated above 5 A
  • Controller firmware matched to the panel
  • Populated external video-input connectors
  • LED-driver wiring, enable and dimming
  • OSD keypad and speaker connections
  • 597.888 × 336.312 mm visible opening
  • 611.5 × 355.8 × 14 mm panel clearance
  • 74 × 53 × 12 mm controller clearance
  • Front-window transmission and reflection target
  • Cabinet cooling, sealing and mounting
  • Sample acceptance criteria and annual demand
Application Scenarios

FAQ

About 27 Inch Advertising LCD Module Controller Kit

What must be checked before the kit is powered for the first time?

Verify the panel label, controller revision, firmware, LVDS cable orientation, complete 30-pin mapping and 5.0 V panel setting. Connect the LED driver and keypad according to the approved wiring definition. Use a 12 V DC controller supply rated above 5 A, and do not apply this voltage directly to the panel logic connector.

Can the panel and controller be installed outdoors without another enclosure?

No. The package contains the display and principal control electronics, but no sealed housing, protective window, gasket, UV specification or IP rating is confirmed. Outdoor-facing equipment requires a project-specific enclosure, thermal design, front protection, drainage or condensation strategy, mounting structure and environmental qualification.

Which external video inputs are available on the controller?

The exact populated host connectors must be confirmed from the selected board revision. The controller family name may be used across several layouts and panel configurations, so ports should not be inferred from another board carrying a similar designation. Request photographs of the production board, connector list and firmware label before approving the system interface.

Can this controller drive another 27-inch Full HD panel?

Only after an engineering compatibility review. Another panel may share the same size, resolution and 30-pin connector while using different timing, LVDS mapping, voltage, bit assignment, cable orientation or backlight control. Submit the replacement-panel document and connector definition before reusing the controller.

Which components should be confirmed in the packing list?

The stated package includes the LCD panel, controller board, LED driver, LVDS cable and wired keypad. A power adapter, enclosure, front glass, touch panel, speakers, mounting hardware and host-video cables are not clearly included. Confirm the photographed packing list, controller label, cable count and connector inventory before shipment.

Need a custom solution or samples?

Request a Sample and Engineering Review For a 27 Inch Advertising LCD Module Controller Kit project, submit the required host-video input, approved panel and controller references, LVDS pin definition, enclosure drawing, front-window design, ambient-light target, 5.0 V and 12 V power plan, mounting method, sample quantity and annual demand. Engineering review covers controller firmware, LVDS compatibility, power separation, LED-driver wiring, optical performance, mechanical fit, OSD and audio functions, thermal planning, environmental boundaries, accessory scope and customization feasibility.
Scroll to Top
Request Quote / Datasheet

Response within 12-24 hours. NDA available. Engineering support included.

Fields marked with an asterisk (*) are required.

Contact Information

Request Details

WeChat QR code

Scan the QR code with your phone to contact us.

Download Datasheet

Please input your e-mail address to start the download.